Our target audience represent the people we serve directly.
They do not restrict our reach, but instead, they reflect the ideal audience for our purpose and goals as a brand, helping us focus our efforts on clear and direct communication and service. While we love and support all women, our efforts are directly engineered to serve and encourage the woman who has made the choice to become something more. She might not know exactly where to start, or even what exactly she’s going after, but she feels a sense of calling to be more than just who/where she is right now, and she’s open and willing to put in the work.
01
To establish ourselves as a global community, expanding beyond our immediate circle and imparting value in the lives of people we might never even meet.
02
Our Goals
03
To be relatable and have our community see themselves in us, and foster a genuine sense of relationship with our brand.
To establish ourselves as a go-to for women who are in a transitional stage of life, where they might not be sure what comes next, but they’d like to find out.
04
To be able to look back at our journey and see growth in our story.
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